AI Strategy · Seattle, WA

AI is transforming business.
Most owners know it.
Few know where to start.

Barnabas Coaching helps Seattle small businesses move past the hype and build real AI workflows.

Microsoft · MSN Messenger Accenture 8 Years in Biotech IT AI Product Builder Seattle-Based

Two ways to work together

No long engagements. No vague deliverables. You'll know exactly what you're getting before we start.

One-Time

AI Audit

$2,500

A structured assessment of your business — Aaron spends 4–8 hours on-site with you and your team, mapping how work actually happens.

  • Workflow mapping & intake interview
  • Written assessment report
  • Prioritized recommendations
  • Tool and vendor guidance
Learn more →

Monthly

Coaching Retainer

$1,500 /month

Ongoing strategy support with someone who has actually built and implemented AI systems. Two focused calls per month, plus async access between sessions. No wasted time.

  • 2 × 60-minute strategy calls/month
  • Async support between calls
  • Tool and vendor recommendations
  • Implementation review & feedback
Learn more →

Why Barnabas Coaching?

Aaron Williams has run his own business for over 8 years. He knows what it costs to make a wrong bet — with his own money, his own team, his own clients. When he advises you, it's owner to owner. Here's what makes that different.

Track record, not trend-chasing

Aaron has been at the leading edge of technology through multiple cycles — early internet voice infrastructure in the '90s, algorithmic trading systems, Microsoft at hundreds of millions of users, and today, complex enterprise IT at a major life sciences company. He doesn't chase what's new. He evaluates what's proven, what's ready, and what fits your specific business.

Honest about what AI can't do

Most AI consultants want to impress you with possibilities. Aaron's job is to tell you the truth, including when the right answer is "not yet" or "this one's not worth your time."

Owner-to-owner

Aaron has run his own businesses for over 8 years. He understands cash flow, hiring decisions, and what it means to make bets with your own money. He's advised from experience, not a presentation deck.

About Aaron

In the late 1990s, Aaron was building routing infrastructure for real-time internet voice systems before most people knew that was even possible. Skype launched four years later. He joined Microsoft at 24, working on MSN Messenger, one of the first products to prove that millions of people would shift a core communication habit to the internet.

He's seen what it looks like when a wave hits: the confusion, the urgency, the organizations that move early and win, and the ones that wait and play catch-up for years. AI is that wave, right now. Barnabas Coaching exists to help Seattle business owners get on the right side of it.

Read Aaron's full story →
1990s Building internet voice infrastructure, pre-Skype
2004 Technical Program Manager, MSN Messenger at Microsoft
2010s Management Consultant, Accenture
8 yrs Boutique biotech IT consulting, Seattle
Now AI strategy coach for Seattle businesses

The owners pulling ahead on AI aren't waiting for a perfect plan. They're making a first move.

Start with a free 30-minute discovery call. No pitch. An honest look at where AI fits in your business — and where it doesn't.

Book Your Discovery Call