Writing
Essays on AI and what it actually means for your business
No hype cycles, no vendor talking points. Just honest writing from someone who's been building and advising at the edge of technology for 25 years.
Coming soon
The first essays are being written now. Topics Aaron plans to cover:
The AI audit mistake most owners make before they even start
Why asking 'what AI tools should I use?' is the wrong first question. And what to ask instead.
VoIP in 1999 and AI in 2024: What history can tell you about adoption curves
Aaron's firsthand perspective on what the early days of a transformative technology actually look like, and what it means for where we are now.
The honest answer to "is AI worth it for my business?"
A decision framework for owner-operated SMBs who want a clear-eyed answer, not a pitch.
What I learned building a real product with AI tools
What worked, what broke, and what it taught me about AI-assisted development in practice.
The three AI implementations every service business should consider first
The 3 applications that pay back their cost fastest and build the internal muscle for more, even if they're not the flashiest.
Get notified when we publish
No newsletters. No weekly digests. Just a note when something worth reading goes up.
About the author
Aaron Williams is the founder of Barnabas Coaching and an AI strategy advisor for Seattle-area businesses. He has 25 years of experience at the leading edge of technology: early VoIP, Microsoft, biotech IT consulting, and AI-assisted app development.
Read Aaron's full story →What we write about
- · AI strategy for small businesses
- · Workflow automation that actually works
- · Tool and vendor evaluations
- · Implementation lessons from the field
- · Technology adoption patterns
- · Seattle business scene
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