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Essays on AI and what it actually means for your business

No hype cycles, no vendor talking points. Just honest writing from someone who's been building and advising at the edge of technology for 25 years.

March 13, 2026

5 AI Mistakes Small Business Owners Keep Making

Most small business owners aren't failing at AI because they're behind on technology. They're failing because they started in the wrong place. Here are the five mistakes I see most often, and what to do instead.

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About the author

Aaron Williams is the founder of Barnabas Coaching and an AI strategy advisor for Seattle-area businesses. He has 25 years of experience at the leading edge of technology: early VoIP, Microsoft, biotech IT consulting, and AI-assisted app development.

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What we write about

  • · AI strategy for small businesses
  • · Workflow automation that actually works
  • · Tool and vendor evaluations
  • · Implementation lessons from the field
  • · Technology adoption patterns
  • · Seattle business scene

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